What you'll learn
This Digital Marketing course offers a comprehensive understanding of how to promote products, services, and brands in the online environment. The course covers core digital marketing channels including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and paid advertising. Learners will gain hands-on knowledge of digital tools, analytics, and campaign planning to measure performance and optimize results. Designed for beginners as well as professionals, the course focuses on real-world applications, current industry trends, and best practices to help learners build effective digital strategies, increase online visibility, engage target audiences, and drive measurable business growth.
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Course Syllabus
Digital Marketing Course Syllabus
- Introduction to Digital Marketing
- Overview of digital marketing
- Traditional vs digital marketing
- Digital marketing ecosystem & career opportunities
- Website Planning & Basics
- Website fundamentals
- User experience (UX) & user interface (UI) basics
- Landing pages & conversion optimization
- Search Engine Optimization (SEO)
- On-page SEO
- Off-page SEO
- Technical SEO
- Keyword research & tools
- Search Engine Marketing (SEM) / Google Ads
- PPC concepts
- Google Ads setup & campaign types
- Ad copywriting & bidding strategies
- Social Media Marketing (SMM)
- Social media platforms overview
- Content planning & scheduling
- Paid social media advertising
- Community management
- Content Marketing
- Content strategy & planning
- Blogging & copywriting
- Video & visual content marketing
- Email Marketing
- Email marketing fundamentals
- List building & segmentation
- Campaign creation & automation
- Affiliate & Influencer Marketing
- Affiliate marketing models
- Influencer collaboration strategies
- Analytics & Reporting
- Google Analytics basics
- Tracking KPIs & conversions
- Campaign performance analysis
- Online Reputation Management (ORM)
- Brand monitoring
- Reviews & feedback management
- Mobile Marketing
- Mobile advertising
- SMS & app-based marketing
- Digital Marketing Strategy & Planning
- Campaign planning
- Budgeting & execution
- Case studies & real-world projects
- Final Project & Certification
- Live project / campaign execution
- Assessment & certification
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